Category Archives: Business

What’s affecting your mindful movement business? Resources, tips and advice for fitness professionals.

Woman sitting on the floor with a laptop

Attract New Pilates Clients, Part 2

Last time we were together I covered seven reasons why your Social Media isn’t helping you market your Pilates business. This time, let’s talk about some things you CAN do to bring new clients in and have control in doing it. After all, once you post on Social Media, you have no control over who sees your stuff and when. Let’s take back some of that control and get your Pilates business in front of the eyes of your future clients. Read more »

Woman sitting at laptop

Why Social Media Isn’t Helping Your Pilates Business, Part 1

You spend hours liking, posting, commenting and curating. You follow back and watch your followers number grow, or not. You’re advertising your classes, privates, and studio and yet you do not see the payoff. Why is it that no matter how much time you spend on your Social Media it isn’t driving new clients to your classes or studio? Does it really just take more time? Read more »

Dog on a mat

Designing a Small Studio: The Best Things Come in Small Packages

Real talk, you don’t need a BIG space to be a successful Pilates Instructor, and as a small studio owner, (400 sq feet of workout space plus massage room), I’m often happy that I own a studio and that the studio doesn’t “own” me. (Right!?!) Overhead is lower in small spaces which opens up the potential for you to explore your craft as much as your business mind. Here are some tips for making small spaces feel less low rent and more high value Read more »

Lesley Logan sitting

Attract New Clients: 5 Things You Must Start Doing Today & Continue Long Term

It doesn’t matter if you have been teaching for five days, five months or 20 years, empty slots in the schedule happen! Clients move or go on vacation, change jobs or have kids. As a Pilates instructor, it’s important to have a hand out there welcoming in new clients even if you think you don’t need any. In a perfect world, we would arrive, and the clients would be lining up down the street to get into our studios, the phone would constantly be ringing, and our inbox would have multiple emails of people asking for two or more sessions a week. But the truth is, (even if you are a skilled teacher in your area), if people don’t know about you, your Pilates business or even about Pilates in general … that door will have no line, the phone will not ring, and that inbox will remain empty. Let’s change that TODAY! Read more »