Author Archives: Dana Auriemma

Dana Auriemma

About Dana Auriemma

Fitness and Business Consultant

Dana Auriemma is a marketing professional and former studio owner who helps studios all over the world learn the business and marketing skills they need to reach their full potential. Learn more about building and running a successful studio at

Dana home workout

It’s Back-To-School Season. Are Your Clients Ready For Homework?

Here’s the scene.

You’re at the studio teaching and finishing up a session with your client. The session ends with you and your client discussing a muscle imbalance that was worked on during the session. You describe a few specific exercises and stretches that will help improve this imbalance and recommend your client practice them at home. You’ve given them homework! Read more »